Hearts On Fire Renowned "Hearts On Fire University"
THE WORLD'S MOST PERFECTLY CUT DIAMOND ®
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Hearts On Fire Renowned "Hearts On Fire University"

HOFU
Hearts On Fire®, a global luxury brand known for creating The World’s Most Perfectly Cut Diamond®, today concluded its exclusive Hearts On Fire University (HOFU) – a three day industry learning and training event offered every two years to the brand’s retail partners from around the world.

Featuring best-in-class speakers, headlined by keynote speaker and Gold medal winning swimmer Michael Phelps, HOFU is a time for attendees to rejuvenate and reenergize the passion for their business, and remind themselves of their personal potential by resetting personal and professional goals and priorities. Attendees are able to select from a wide variety of cutting edge classes and training sessions – from personal goal setting, to product and brand orientation, and even an interactive Behind the Scenes look into the HOF Designer Studio.

With the slogan of “Stop, Focus, Forward,” the 2017 event also included top speakers and presentations from Celebrity drummer Mark Schulman, Social Media Expert Erik Qualman, WhiteSpace CEO Juliet Funt, as well as powerhouse names such as Chip Eichelberger, Tim David, Jeff Shore, and more.  

“HOFU is an incredible tradition that we are proud to continue to offer to our amazing partners around the world,” said Hearts On Fire President Caryl Capeci. “It is an intense three days, filled with powerful and positive energy – and attendees have the opportunity to not only grow their personal goals, but to be inspired and become passionate about their careers and businesses again.”

At the event, Hearts On Fire also recognized its 2017 Sales Associate Champions (top sellers for the year), celebrated the induction of retailers into its Hall of Fame, and named its 2017 Retailers of the Year in several categories. With five new categories in 2017, these best-of-the-best retail partners illustrate high performance in their category, as well as commitment and implementation of elements that support Hearts On Fire’s innovative brand goals and provide a standout experience for customers. A full list of winners and their respective location is below:

• Rookie of the Year Winner: GMG Jewellers, Saskatchewan, Canada
• Bridal Retailer of the Year: Mountz Jewelers
• Growth Champion Retailer of the Year: Necker’s Jewelers, Iowa
• Brand Advocate Retailer of the Year: Bernie Robbins Jewelers, Pennsylvania and New Jersey
• Hall of Fame Inductees: Vardy’s Jewelers, Cupertino CA; Noble Jewelers, Aruba; Thomas Markle Jewelers, Houston TX; and Habib Jewels, Malaysia
• 2017 Global Retailer of the Year Winner:  Koser Jewelers, Pennsylvania

“One of our most important celebrations every year is recognizing our Retailers of the Year,” added Capeci. “These retailers go above and beyond to demonstrate their passion for the brand, and are truly the best of the best at instilling that passion in their teams and helping to strengthen and build the Hearts On Fire brand around the world. We are thrilled to be able to recognize their efforts and celebrate alongside their teams as we all work toward the next generation of HOF 2.0 together.”

About Hearts On Fire
Hearts On Fire®, The World’s Most Perfectly Cut Diamond®, is a leading global designer of luxury branded diamonds and diamond jewelry, and one of the most widely recognized and bestselling luxury diamond jewelry brands in the world. Founded in 1996, and acquired by Chow Tai Fook Jewellery Group in 2014, Hearts On Fire introduced the first-ever branded diamond and instantly changed the jewelry industry forever.  The global brand continues to be recognized for its superior craftsmanship and exclusive cut – the single most important factor in a diamond’s value – resulting in diamonds of extraordinary beauty and brilliance. Today, Hearts On Fire offers a robust variety of designer bridal and fashion diamond jewelry collections that integrate the brand’s timeless expression with today’s top fashion trends, and their products are distinguished by an unparalleled sparkle. Hearts On Fire offers distribution through a rapidly growing global retail partner network of more than 760 locations in 32 countries, including 150 points of sale in the Greater China region, 17 HOF brand stores around the world, heartsonfire.com and authorized HOF retailer websites. For more information, please visit www.heartsonfire.com