Imitation of Christ 2013 Fashion Performance
September 11, 2012
Hearts On Fire, The World’s Most Perfectly Cut Diamond®, today announced that its diamond jewelry was featured at Tara Subkoff’s Imitation of Christ Spring/Summer 2013 fashion presentation, which took place during New York City Fashion Week. The featured jewelry included several one-of-a-kind designs from Hearts On Fire’s renowned Architectural Collection, designs from its new Illa and Copley Collections, and a variety of other elegant diamond pieces.
The Imitation of Christ "This is Not a Fashion Show" performance and installation featured real women of all ages, from seven to 70, slipping in and out of clothes while gazing at their reflections in mirrors. The goal was to highlight the experience women feel when dressing and battling the world’s depictions of beauty.
“I really love the idea of perfection in objects but not in ourselves, and The World’s Most Perfectly Cut Diamond fits right into that mindset,” said fashion designer and creative engineer, Tara Subkoff. “The goal of my show was to create a truly different experience and what better than to collaborate with a diamond brand that is also unique.”
Known for its brilliant sparkle, Hearts On Fire offers a wide variety of diamond jewelry in bridal, fashion and Couture styles. Lighting up the exhibition were Hearts On Fire’s newest designs from the Illa and Copley Collections. Created by the Company’s Italian jewelry designer Ilaria Lanzoni, the Illa Collection’s star and constellation theme reflects a love of the nighttime sky and the Copley collection reflects Boston’s historic beauty. Subkoff also acts as a brand ambassador for the diamond company and is featured in its current advertising campaign wearing designs from the new collections.
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world’s fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit heartsonfire.com.