Hearts On Fire Promotes Caryl Capeci to CMO
December 04, 2013
Hearts On Fire®, The World’s Most Perfectly Cut Diamond®, today announced that its Vice President of Marketing, Caryl Capeci, has been promoted to Chief Marketing Officer.
Capeci joined the Boston based diamond company in 2007 and has since led its global marketing and publicity efforts. She also oversees the brand’s e-Commerce business and digital marketing development, creating a powerful omni-channel strategy that integrates the wholesale, retail and e-Commerce businesses.
In her new role as Chief Marketing Officer, Capeci brings 18 years of experience in the jewelry industry, including both her years at Hearts On Fire and more than 10 years working with DeBeers at both J. Walter Thompson and NW Ayer. Under her stewardship, Hearts On Fire has become one of the most recognizable multi channel Diamond brands sold in more than 500 independent jewelry retailers in 35 countries.
“In the past few years, brands have had to make critical adjustments to their marketing strategies to keep up with consumer’s changing habits – and Caryl’s forward-thinking leadership has been instrumental to our global success,” said Glenn Rothman, Hearts On Fire CEO and Founder. “She has continued to make key contributions to not just the marketing department, but to the entire operational and strategic development of our business, and we are eager to see how her newly expanded role continues to shape the evolution of our brand.”
The brand, which is known for its perfectly cut diamonds and emphasis on innovation within the diamond jewelry industry, has recently expanded beyond its wholesale business to open Hearts On Fire brand stores. Two of the existing 10 brand stores are now located in the United States (King of Prussia, PA and Las Vegas) and represent an innovative and fresh new retail concept for premium diamond jewelry.
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world’s fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 35 countries, 13 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.